Optional upgrade • Real-world welfare impact
HomeWagger Pro
Pro is the optional upgrade that unlocks deeper tools, clearer signals, and smarter workflows — without ever turning rehoming into a marketplace.
HomeWagger’s core service stays free for safe, ethical rehoming. Pro funds the stuff that makes the platform actually work in the real world: secure storage, trust & safety, structured Expressions of Interest, admin review & approval workflows, and shelter tools that reduce time-wasting and inbox chaos.
Fairness promise: Pro never boosts listings, never changes who gets considered, and never makes adoption “pay-to-win”.
For shelters & rescues, Pro is a genuine admin-lifter.
The goal isn’t “more enquiries”. It’s better enquiries, less inbox chaos, clearer next steps, and less time wasted on unsuitable matches.
🌐 Pro public shelter profile
What Pro Public Profile actually delivers:
A branded, moderated public page • a custom URL (vanity slug) • directory visibility control • structured organisational identity •
policy & adoption transparency sections • logo + banner branding • donate & website linking • secure, welfare-controlled publication.
📊 Analytics that actually helps rescues
What Pro Shelter Analytics really delivers:
Visibility into listing performance • views per dog • structured EOI tracking (new/accepted/declined) • enquiry progression insight •
live snapshot of active/draft/under-review/rehomed dogs • rescue-level summary metrics • measurable intake patterns • data-backed decisions.
This isn’t “website analytics” — it’s rescue-focused operational insight that supports calmer, welfare-first decisions.
📂 Bulk upload (CSV)
What Pro Bulk Upload really delivers:
Upload multiple dogs at once via CSV template • faster onboarding for new intakes • reduced manual data entry • consistent listing formatting •
scalable workflow during busy periods.
Not “just import” — a time-saving intake infrastructure tool.
👥 Team access (role-based)
What Pro Team Access really delivers:
Add multiple team members • role-based permissions (admin/manager/staff) • shared access to listings and EOI flow • safer collaboration
without shared logins • clearer accountability across activity.
Not “shared passwords” — structured organisational access designed for real rescue teams.
📁 Secure Document Vault
What Pro Document Vault really delivers:
Secure storage for important rescue documents • private, permission-controlled access • structured uploads • safer internal sharing •
reduced reliance on email attachments and scattered folders.
Not “file storage” — a rescue-specific compliance hub.
🧠 Better signals, better outcomes
Pro helps you spot quieter dogs, understand what’s working, and reduce unsuitable enquiries — while keeping suitability and fairness at the centre of every decision.
For adopters, Pro is “calm, prepared, responsible”.
Pro tools help people search intentionally — without doom-scrolling — and make the adoption journey feel more organised from day one.
- ✅ Unlimited saved searches (save multiple search combos without caps)
- ✅ Advanced filter combinations (narrow responsibly with more detailed criteria)
- ✅ Advanced activity notifications (meaningful alerts beyond standard updates)
- ✅ Enhanced dashboard functionality (clearer overview of saved items + enquiry status in one place)
Pro never boosts listings or prioritises applications — it simply helps adopters stay organised and act intentionally when the right dog appears.
For rehomers, Pro is extra support during a tough moment.
More context, clearer signals, and a calmer dashboard — designed to reduce overwhelm and support more stable placements.
- ✅ Extended media capabilities (extra photos + video, where supported)
- ✅ Insights panel (views + interest signals where available)
- ✅ Enhanced dashboard functionality (clear statuses + guided next steps)
Pro doesn’t boost listings or change who gets considered — it helps rehomers share clearer context and feel supported through the process.
Free vs Pro (what actually changes)
The core remains fair and free. Pro adds tools that reduce admin, improve structure, and support safer outcomes.
✅ Free (always)
- List and browse dogs ethically (no selling)
- Structured Expressions of Interest (EOI)
- Basic profile + safe matching flow
- Welfare-first prompts and guidance
⭐ Pro (upgrade)
- Advanced workflow and dashboard tools
- Insight signals and engagement tracking
- Structured profiles and clearer next steps
- Less inbox chaos, more confident decisions
- Built to support safe, fair rehoming
🛡️ Fairness promise
- No paid visibility. No boosted listings.
- No “queue skipping”. No pay-to-win.
- Suitability always comes first.
- Every dog gets a fair chance.
Pro pricing & benefits (by user type)
Clear, affordable, welfare-first pricing — designed to keep the core platform free and fair.
🐾 Adopters
£3.99 / month
Core adoption features stay free.
- Unlimited saved searches
- Advanced filter combinations
- Advanced activity notifications
- Enhanced dashboard functionality
🏠 Rehomers
£3.99 / month
Optional support during a tough moment.
- Extended media (extra photos + video)
- Insights panel (views + signals)
- Enhanced dashboard functionality
🏥 Shelters & Rescues
£12.99 / month
Optional • Cancel anytime • Built for volunteer-led teams
- Pro public profile (vanity URL, branding, donate)
- Analytics dashboard (views, EOI flow, outcomes)
- Bulk upload (CSV) workflows
- Team access (role-based)
- Secure Document Vault
- Structured EOI review + clearer next steps
Founding Rescue early-access pricing available during pilot (limited spaces).
Fairness + funding
Pro supports the work — not visibility.
HomeWagger Pro never boosts listings, never sells visibility, and never changes who gets considered. Suitability always comes first — for every dog, every time.
🚫 No pay-to-win
No boosted listings, no queue-skipping, no paid visibility — ever.
✅ Suitability-first
The right home comes first — fairness applies to every dog equally.
💙 What Pro helps fund
Moderation, safeguarding workflows, secure hosting + photo/video storage.
Where the money goes (plain English)
Pro helps keep the core experience free for owners in crisis, while funding the trust & safety systems that make ethical rehoming work in the real world.
Pro is optional. Ethical rehoming remains free and fair.