Partnering with shelters to build safer rehoming journeys
HomeWagger is being developed alongside shelters and rescues to help prevent avoidable relinquishment, improve responsible rehoming pathways and support clearer, welfare-led decisions.
From early owner guidance and specialist signposting to adopter screening, controlled communication and rehoming workflow tools, HomeWagger aims to support the organisations protecting dogs.
HomeWagger is our dedicated dog-rehoming app, developed as part of PAWP — The People & Animal Welfare Project.
How HomeWagger can support your organisation
- Help owners identify appropriate support before surrender becomes unavoidable
- Provide safer, structured pathways for different rehoming circumstances
- Review adopter profiles and Expressions of Interest before progressing enquiries
- Keep listings, communication and rehoming activity organised
- Support clearer records, consistency and welfare-led practice
We are inviting a small number of shelters and rescues to help shape HomeWagger through pilot use, structured feedback and collaboration.
Participating organisations will have access to planned onboarding, product guidance and opportunities to influence future development during the pilot programme.
Places are intentionally limited so we can work closely with each organisation.
Want to understand the principles behind our approach? See how HomeWagger protects dogs.
Registering interest does not commit your organisation to participating. Pilot places are limited.
A wider approach to supporting rescue organisations
HomeWagger is more than a place to list dogs. It is being developed to support earlier intervention, responsible rehoming and clearer rescue workflows.
Prevent avoidable relinquishment
Help owners identify appropriate resources before separation becomes the only option they can see.
- Practical owner-support guidance
- Specialist signposting
- Earlier access to relevant help
Improve rehoming pathways
Support structured, welfare-first journeys reflecting each dog’s needs and circumstances.
- Shelter-led adoption pathways
- Responsible home-to-home rehoming where appropriate
- Clearer progression from enquiry to outcome
Strengthen rescue operations
Give teams practical digital tools without replacing their professional judgement or organisational control.
- Structured adopter screening
- Controlled communication
- Workflow visibility and records
Supporting people before situations become emergencies
Many people approach rescues because they believe surrender is their only remaining option. Sometimes practical help, behaviour support, housing advice, veterinary assistance or specialist signposting may help a dog remain safely at home.
HomeWagger brings together public guidance and support resources that shelters and community organisations can share without being expected to deliver every form of assistance themselves.
💙 Owner-support guidance
Practical guidance helps people explore realistic alternatives before making a permanent decision.
🧭 Support Directory
Resources to help identify credible practical, financial, behavioural, housing and specialist services.
🚨 Urgent signposting
Guidance towards appropriate emergency and specialist services where immediate safety or welfare concerns arise.
🐾 Safe rehoming information
Information on responsible rehoming and when professional rescue involvement may be necessary.
Explore resources that may be useful to owners and organisations.
Explore support resourcesResponsible pathways where shelter admission may not be required
Home-to-home rehoming is not suitable for every dog, owner or circumstance. Where appropriate, a structured pathway may help avoid unnecessary kennel admission while supporting welfare checks and informed decisions.
HomeWagger does not replace rescue organisations. It offers an additional digital pathway that may complement intake, owner-retention and supported rehoming work.
Not appropriate for every dog
Behaviour, medical needs, safeguarding concerns and home circumstances must inform the chosen pathway.
Not a shortcut around welfare checks
Responsible rehoming requires accurate information, appropriate assessments and clear expectations.
Clear escalation when needed
Immediate risks or complex welfare and behaviour concerns require appropriate specialist involvement.
Working alongside shelters rather than around them
Rescue organisations bring essential expertise, safeguarding knowledge and professional judgement that digital technology cannot replace.
HomeWagger is designed to complement that expertise through responsible rehoming tools, earlier guidance and clearer pathways.
More than a listing platform
HomeWagger brings together responsible rehoming technology, public guidance and opportunities for collaboration to support better outcomes for dogs and the people caring for them.
💙 Early intervention resources
Guides that shelters can share when an owner is considering relinquishment.
📋 Rehoming workflow tools
Structured listings, Expressions of Interest, communication and journey tracking.
🛡️ Governance and consistency
Clearer processes and records supporting accountable, welfare-led decisions.
📚 Public education
Accessible information about dog welfare, responsible adoption and rehoming.
🔗 Support pathways
Better visibility of appropriate specialist and community resources.
🤝 Sector collaboration
Opportunities to learn from rescue organisations and respond to real operational needs.
Digital tools designed around the way rescue organisations work
HomeWagger is being designed around limited staff time, high enquiry volumes, complex decisions and the need to protect animal welfare.
Less time spent on unsuitable enquiries
Review adopter profiles and Expressions of Interest before deciding which enquiries should progress.
- See suitability information earlier
- Reduce speculative conversations
- Focus on better-aligned adopters
More structure without losing control
HomeWagger is designed to support, rather than replace, existing rescue processes.
- Manage dog listings and enquiries
- Control when messaging begins
- Retain responsibility for adoption decisions
Clearer workflows and records
Keep listings, enquiries, messages and important activity together.
- Improve workflow visibility
- Support consistent internal processes
- Maintain clearer communication histories
See how HomeWagger supports your workflow
Explore the tools being developed to help rescue teams manage dog listings, adopter interest, communication and rehoming activity.
EOI-first screening
Review structured Expressions of Interest before progressing full applications.
- Adopter profiles and household information
- Lifestyle and preferences
- Vetting information where applicable
- Supporting uploads and optional video
Gated messaging
Messaging becomes available once your team accepts an EOI.
You decide when communication begins.
Workflow visibility
Track listing activity and Expressions of Interest without replacing professional judgement.
- EOI statuses
- Listing insights
- Interest trends
- Communication history
FEATURE PREVIEW
Shelter Dashboard
Manage dogs, Expressions of Interest and key activity from one central place.
Why an EOI-first approach makes a difference
Traditional processes can require significant staff time before suitability is established. HomeWagger aims to bring relevant information closer to the beginning of the journey.
Traditional rehoming enquiries
- ❌ High volumes of speculative enquiries
- ❌ Full applications before suitability is clear
- ❌ Long email chains and repeated conversations
- ❌ Late-stage declines after significant staff time
- ❌ Limited visibility of enquiry progress
Result: More administration and less time available for welfare work.
HomeWagger’s EOI-first journey
- ✅ Review Expressions of Interest first
- ✅ See adopter information before progressing applications
- ✅ Messaging opens after an EOI is accepted
- ✅ Track enquiry progress
- ✅ Make welfare-led decisions
Result: Clearer workflows and more focused adopter screening.
Want to explore whether this approach could support your organisation?
Become a Founding PartnerPractical rehoming tools in one organised place
HomeWagger is designed to bring together dog profiles, adopter interest, controlled communication, team access and clearer rehoming records.
🐶 Dog profiles
Detailed listings with photos, videos and information about individual needs.
👥 Adopter interest
Review EOIs and profiles before progressing enquiries.
💬 Controlled messaging
Communication opens at the appropriate stage rather than immediately.
📈 Workflow tracking
See enquiry progress, listing activity and engagement.
🔐 Staff & volunteer permissions
Give team members appropriate access and maintain oversight.
🗂️ Rehoming records
Keep important communication and activity connected to each journey.
🛡️ Welfare documentation
Support consistent records and informed welfare-led decisions.
🏠 Public shelter profile
Present your organisation, mission and available dogs.
Help shape HomeWagger around real rescue practice
We are inviting a small number of shelters and rescue organisations to take part in an early pilot, helping us understand practical requirements across owner support, adopter screening, enquiries and welfare decisions.
Your feedback can help shape platform functionality, resources and future improvements around real rescue workflows.
Become a Founding Partner🤝 Personal onboarding
Guided product setup to help participating teams understand HomeWagger.
⚙️ Workflow support
Help with configuring listings, EOI stages and team access during the pilot.
📈 Feedback-led development
Opportunities to influence future tools, resources and improvements.
💙 Welfare-first partnership
A collaborative approach centred on responsible rehoming and better outcomes for dogs.
Start a conversation with HomeWagger
Whether you’re interested in the Founding Partner Programme, discussing responsible rehoming workflows or exploring opportunities for collaboration, we’d welcome hearing from your organisation.
Shelter FAQs
What is HomeWagger — is it just another listing site?
No. HomeWagger is structured rehoming infrastructure. While you can list dogs, the core value is the guided Expression of Interest (EOI) workflow, controlled messaging, and stage tracking that supports your existing vetting process.
It’s designed to reduce admin noise, surface suitability earlier, and give shelters clearer operational visibility — not just more exposure.
Is HomeWagger a marketplace for shelter dogs?
No. There are no paid boosts, bidding systems, or “first come, first served” dynamics. HomeWagger is welfare-led and suitability-based. Adoption decisions always remain with the shelter.
How does the EOI system reduce admin?
Instead of open-ended enquiries or scattered emails, adopters submit structured Expressions of Interest. Your team can review suitability before progressing to full applications or home checks.
Messaging only opens once you accept an EOI — protecting your inbox and reducing speculative conversations.
Do we still control who adopts?
Absolutely. Your team retains full control over screening, home checks, references, and final decisions. HomeWagger supports your standards — it does not override them.
How does early access work — do we pay upfront?
No — there’s no upfront commitment.
Selected shelters are onboarded first and receive full Pro access during early access. This allows your team to use the platform in real cases before making any decision.
If it works for your team, you can then choose to continue as a Founding Shelter (£19/month) or Early Supporter (£25/month).
If it’s not the right fit, there’s no obligation to continue.
What is the Founding Shelter Circle?
The Founding Shelter Circle is a limited group of 5 shelters within our early access programme. These shelters secure a £19/month lifetime rate after onboarding.
All shelters start with early access first — meaning you’ll use the platform with full Pro features during onboarding before deciding whether to secure a founding place.
Founding rate: £19/month (first month free) or £190/year (save £38).
Is there a free shelter option?
Yes. We offer a Free Shelter tier that allows a limited number of active listings, structured EOIs, and controlled messaging.
This is designed for small or volunteer-led rescues who want to explore the platform before upgrading to Pro tools.
What does Pro include?
Pro includes unlimited listings, workflow tracking, insights, document tools, and additional operational visibility for busy shelter teams.
During early access, these features are available as part of onboarding, so you can experience them before deciding whether to continue.
Standard Pro pricing is £34/month at public launch.
What if we’re not ready yet?
That’s completely fine.
You can join early access when the timing feels right for your team. There’s no pressure to rush — we’re keeping onboarding intentionally small so we can support properly.
If you’re unsure, you can still apply and we’ll let you know honestly whether it’s a good fit right now or better to join slightly later.
Will this replace our website or existing platforms?
No. Many shelters use HomeWagger alongside their website and social channels. It can act as your structured workflow hub while you continue reaching adopters elsewhere.
Do you support small or volunteer-run rescues?
Yes. HomeWagger was built with volunteer-led teams in mind. The platform focuses on clarity, calm screening, and reducing repetitive admin — without requiring complex software or technical expertise.